Feb 28, '05Mar 7, '05Mar 14, '05Mar 21, '05Mar 28, '05Apr 4, '05Apr 11, '05Apr 18, '05
WTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSM
Indicators
Name
Duration
Start
Finish
Predecessors
Resource Names
-New Product Launch20 days?3/1/20053/28/2005
Read the note for an explanation of the purpose of this template0 days3/1/20053/1/2005
-New Product Launch Preparation20 days?3/1/20053/28/2005
-Phase 1 - Planning7 days?3/1/20053/9/2005
Identify the launch team1 day?3/1/20053/1/20051Engineering,Manufacturing,Marketing,Sales,Product Support,Field Service,Product Manager
Determine sales objectives1 day?3/2/20053/2/20054Product Manager
Define launch goals (launch timing and publicity objectives)1 day?3/3/20053/3/20055Product Manager
-Determine partners (if needed)1 day?3/4/20053/4/2005
Identify channel partners1 day?3/4/20053/4/20056Marketing
Identify retail partners1 day?3/4/20053/4/20056Marketing
Identify online opportunities1 day?3/4/20053/4/20056Marketing
-Establish Launch Budget2 days?3/7/20053/8/2005
Identify budget requirements1 day?3/7/20053/7/20058,9,10Product Manager
Obtain launch budget approval1 day?3/8/20053/8/200512Product Manager
Planning COMPLETE1 day?3/9/20053/9/200513
-Phase 2 - Initiation6 days?3/10/20053/17/2005
Kickoff product launch 1 day?3/10/20053/10/200514Product Manager
-Marketing3 days?3/11/20053/15/2005
Define creative brief 1 day?3/11/20053/11/200516Product Manager
-Prepare Messaging Framework1 day?3/14/20053/14/2005
Review current literature and plan new requirements1 day?3/14/20053/14/200518Marketing
Define press release requirements1 day?3/14/20053/14/200518Marketing
Define product specification literature1 day?3/14/20053/14/200518Marketing
Define sales presentations1 day?3/14/20053/14/200518Marketing
Define internal communication needs1 day?3/14/20053/14/200518Marketing
Messaging Framework COMPLETE1 day?3/15/20053/15/200520,21,22,23,24
-Engineering1 day?3/11/20053/11/2005
Align product release timing with marketing plan1 day?3/11/20053/11/200516Engineering
-Manufacturing1 day?3/11/20053/11/2005
Prepare for volume manufacturing according to sales goals1 day?3/11/20053/11/200516Manufacturing
-Sales1 day?3/11/20053/11/2005
Plan sales force staffing and training to support sales goals1 day?3/11/20053/11/200516Sales
-Product Support1 day?3/11/20053/11/2005
Plan team staffing to support sales goals1 day?3/11/20053/11/200516Product Support
-Field Service1 day?3/11/20053/11/2005
Plan field service staffing to support sales goals1 day?3/11/20053/11/200516Field Service
Supply updated requirements and budgets based on departmental plans1 day?3/16/20053/16/200525,27,29,31,33,35Engineering,Manufacturing,Marketing,Sales,Product Support,Field Service
Obtain approval for updated plans and budgets.1 day?3/17/20053/17/200536Product Manager
Initiation Phase COMPLETE0 days3/17/20053/17/200537
-Phase 3 - Execution4 days?3/18/20053/23/2005
-Marketing4 days?3/18/20053/23/2005
Evaluate market and refine messaging1 day?3/18/20053/18/200538Marketing
Design and order final packaging1 day?3/21/20053/21/200541Marketing
Create press releases1 day?3/21/20053/21/200541Marketing
Create product specification literature1 day?3/21/20053/21/200541Marketing
Create sales presentations1 day?3/21/20053/21/200541Marketing
Communicate product launch details to internal organization1 day?3/22/20053/22/200541,42,43,44,45Marketing
Create sales, field, and product support training1 day?3/23/20053/23/200546Marketing
Update product forecasts based on market feedback and analysis1 day?3/21/20053/21/200541Marketing
Update launch plan based on forecast1 day?3/22/20053/22/200548Marketing
-Engineering1 day?3/18/20053/18/2005
Complete and test product1 day?3/18/20053/18/200538Engineering
-Manufacturing1 day?3/18/20053/18/2005
Create prototype products1 day?3/18/20053/18/200538Manufacturing
Prepare pipeline1 day?3/18/20053/18/200538Manufacturing
-Sales1 day?3/18/20053/18/2005
Establish sales channels1 day?3/18/20053/18/200538Sales
-Product Support1 day?3/18/20053/18/2005
Establish product support mechanisms1 day?3/18/20053/18/200538Product Support
-Field Service1 day?3/18/20053/18/2005
Establish field service organizations1 day?3/18/20053/18/200538Field Service
-Prepare for Manufacturing Release2 days?3/18/20053/21/2005
Implement change control1 day?3/18/20053/18/200538Product Manager
Finalize support policy1 day?3/21/20053/21/200562Product Manager
Execution Phase COMPLETE0 days3/23/20053/23/200547,49,51,53,54,56,58,60,62,63
-Phase 4 - Release To Manufacture3 days?3/24/20053/28/2005
-Manufacturing2 days?3/24/20053/25/2005
Certify product 1 day?3/24/20053/24/200564Manufacturing,Product Manager
Manufacture the volume of product planned to meet sales objectives.1 day?3/25/20053/25/200567Manufacturing
-Sales1 day?3/24/20053/24/2005
Hire and train sales staff1 day?3/24/20053/24/200564Sales
-Product Support1 day?3/24/20053/24/2005
Hire and train product support personnel1 day?3/24/20053/24/200564Product Support
-Field Service1 day?3/24/20053/24/2005
Hire and train field service personnel1 day?3/24/20053/24/200564Field Service
-Final Quality Review1 day?3/28/20053/28/2005
Conduct final quality review1 day?3/28/20053/28/200568,70,72,74Engineering,Manufacturing,Marketing,Sales,Product Support,Field Service,Product Manager
Product Release Information COMPLETE0 days3/28/20053/28/200576
Needed materials are on order or in stock. 0 days3/28/20053/28/200576
Literature COMPLETE0 days3/28/20053/28/200576
Training COMPLETE0 days3/28/20053/28/200576
Launch Product0 days3/28/20053/28/200576,77,78,79,80
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Ready













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